Design Process

Tasks and actions of the design process can be grouped in two main stages, according to their purposes and objectives: thinking and executing. Thinking stages refer to the tasks and actions of the design process, which translate (extract meaning) information into understandable data for designers by analysing and understanding the problem to be solved. While executing stages refer to the tasks and actions of the design process which convert information into visual language for communication by taking decisions and actions based on the analysis conducted in the decoding stages. Once thinking stages have been passed through, and content has been analysed, organised and classified, and key data to be visualised has been identified, executing stages consist of visually encoding that data. Even though there was an appropriate analysis of content during thinking stages, when aesthetic principles are not properly followed, the visual translation process can be misled, creating confusing messages, and ineffective outcomes.